Meet The Team

Adam Pollard

Adam Pollard – Managing Director

Having left the Royal Marines in 1990 Adam read Geography at Exeter University before entering the Financial Services industry and establishing Sound Financial Management in 1997 with the desire to help clients achieve their financial goals.

He brings energy and enthusiasm to a sometimes complex topic whilst his resilience and optimism helps to keep his clients and their businesses ahead of the game.

Adam is an enthusiastic mountain biker and skier and is always looking for new and exciting challenges.

Phone: 07768 704744

Paul Meatyard

Paul Meatyard – Director

Paul grew up in Plymouth where he attended St Boniface College. After entering the financial services industry in 1988 he joined Sound Financial Management in 2004 as a director.

Paul works with clients throughout the UK and specialises in pension, investment and inheritance tax planning. He recognises the value of establishing close personal relationships with clients when it comes to managing their money ensuring the all important element of trust is maintained at all times.

He has made appearances on local radio in his capacity as a financial planner and has also written numerous financial articles for the press.

Aside from attending the gym regularly, Paul has a passion for winter sports, particularly snowboarding.

Phone: 07775774735

Steve Murphy

Stephen Murphy – Director

Stephen is well versed in all aspects of financial planning, his specialist knowledge lies in Pensions, having studied and passed Advanced Papers in ‘Trust & Taxation’ and ‘Pensions’. He works with a wide variety of clients including company directors, business owners, high net worth individuals and professionals, helping each of them to make the best of their finances.

Stephen has three grown-up children and enjoys an active lifestyle. He particularly enjoys skiing, scuba diving, cycling and running.

Phone: 07766707432

Emma Hibbard

Emma Hibbard-Leach – Financial Controller

With her degree in European Business Studies, Emma gained a wide-range of experience with several organisations, large and small, throughout the UK and overseas before joining us in 2001 as our Financial Controller. She is responsible for the accounting and operations of the company helping to ensure we deliver the highest quality service for clients using efficient, effective and compliant processes.

Away from the office Emma enjoys walking with her dog along the Devon and Cornwall coastline, Pilates, board games, and eating out.


Graham Coates

Graham Coates – Financial Adviser

Graham is an Independent Financial Adviser who offers financial planning for both corporate and private clients. He has worked within the financial services industry since 1998 and has been with us since 2001.

Graham has a wealth of experience and aims to offer a bespoke service, developing long term relationships with clients so as circumstances, needs and priorities change, he can manage things positively to deliver meaningful outcomes.

Graham enjoys spending time with his two children, loves a good game of football as well as skiing in the winter months.

Phone: 07977471709

David Moore

David Moore Bsc (Econ) – Financial Adviser

David joined Sound in 2001. He has a wealth of experience and helps clients with all aspects of their financial planning.

A keen canoeist, when not in the office David enjoys exploring the coastline of Devon and Cornwall and beyond.

Phone: 07790011051

Benjamin Jones

Benjamin Phillips-Jones – Financial Adviser

Having studied Financial Services at UWE, Bristol, Ben joined SFM in 2008. He has qualified under the new RDR rules as Dip FA.

Ben is a family man with three children and has been living in Plymouth for the past five years. He loves cricket, eating out and visiting National Trust properties.

Phone: 07970190969

Derek Hall

Derek Hall – Financial Adviser - Trusts and Inheritance Tax Planning

After having served for ten years in the Royal Navy Derek left in 1987 to embark on a career in financial services working firstly as an Independent Financial Adviser and then, five years later, joining Scottish Widows to present specialist Inheritance Tax and Trust seminars at IFA events throughout the south west.

He left in 2001 to form his own company, Westward Asset Management, and merged with us in 2014. Qualified to the Advanced Level with the Chartered Insurance Institute in Taxation, Trusts and Investment Principles his technical expertise has proved invaluable.

Derek lives with his wife Tania and their two kittens, rescued on a Remembrance Sunday and aptly named ‘Monty and Rommel.’

Phone: 07500404433

Charlie Hill

Charlie Hill – Chartered Financial Planner

Charlie joined Sound Financial Management in 2014 having recently completed a degree in Business Management. Since joining he has studied for his Financial Services exams and achieved the Status of Chartered Financial Planner in 2020, placing him amongst the most qualified advisers in the profession.

Through his qualifications Charlie is both a Pensions and Taxation and Trust specialist and therefore is able to assist with complex queries for a range of sophisticated clients.

Phone: 07702157522

Jon Marshall

Jon Marshall – Employee Benefits Consultant

Jon began his career in financial services in 1988 and worked for Royal London as an adviser and Standard Life as an underwriter before making the decision to join us in 2006.

These days Jon is responsible for the smooth running of the portfolio of company pension and staff benefits schemes we administer for our corporate clients.

Whenever he gets the chance, Jon enjoys getting out to the countryside for long walks with his wife, Lorna and their Cavapoo, Elsie.

Phone: 07972053245

Steven Wood

Steven Wood – Consultant

Steve has been working in the Financial Services profession for over 30 years. Before joining us he worked for Godwins Group where he gained a thorough understanding of financial planning and wealth management. At Sound Steve advises clients on the many aspects of life assurance.

As a lover of the outdoors, Steve enjoys walking and hiking on the weekends as well as keeping fit around the squash court. He is also the best chef in the office.

Phone: 07836590215

Ryan May

Ryan May – Financial Adviser

After graduating from the University of Plymouth with a degree in History, Ryan worked in the legal sector for seven years before joining us in 2017.

Ryan qualified as a Financial Adviser in 2019 after undertaking the Diploma in Regulated Financial Planning. He is now looking to further his professional development by working towards Chartered status.

In the rare moments when Ryan is not studying or spending time with his young family, he enjoys socialising and is an avid golfer.

Phone: 07496690246


Greg Humphries – Senior Financial Planner

Greg joined our team in 2019, he has been providing holistic financial planning advice to private clients for over 30 years.

Greg has a long and distinguished career within financial services working for the last 15 years with leading advisory firm Charles Stanley PLC, specialising in Inheritance Tax and Retirement planning, whilst also having served as Regional  Director of its employee benefits arm and advising key executives with approved tax efficient solutions for their personal financial planning objectives.

Greg is married with two children and in his spare time enjoys travel, mountain biking and windsurfing.

Phone: 07974741388

Diane Lewis

Diane Lewis – Administrator

Diane grew up in Plymouth where she attended Public High School for Girls. After leaving school she worked as an administration manager for Legal & General in Plymouth for over 20 years.

Since leaving L&G she worked for Friends Provident and several IFAs before becoming a qualified Financial Adviser working in both bancassurance and as an IFA.

Diane joined Sound Financial Management in October 2013 and enjoys providing administration support to the Directors and Advisers.

Diane and her husband Dave have recently celebrated their Ruby Wedding Anniversary. They have 2 sons. Diane is a cat lover and in her spare time enjoys music, especially music from the 1970s and likes to go to live music gigs when she can.


Natalie Irving

Natalie Irving – Administrator

Natalie grew up in Saltash where she attended Saltash Comprehensive School. After leaving school she worked as a trainee general insurance administrator.

In 1986 Natalie joined Cramb & Symons Insurance as their office manager. Cramb & Symons became Westward Asset Management in 2001 and merged with Sound in 2014, bringing Natalie with them to join our team.

Natalie and her husband Mark are celebrating their 30th Wedding anniversary this year. They have 2 daughters and enjoy foreign holidays, eating out and socialising with friends and family.


Caroline Rockett

Caroline Rockett – Administrator

Originally from Edinburgh, Caroline worked in the investment management industry for ten years before moving to Plymouth in 2005 with her husband, Mark. She then proceeded to work within the financial services industry before joining our team in 2017, helping to support our advisers as an administrator.

Caroline and her husband have 2 daughters and in their free time they enjoy exploring Devon and Cornwall’s costal paths and moorlands. When time permits, she loves to unwind with a relaxing yoga session.


Beth Parsons

Beth Parsons – Paraplanner

After completing her A Levels in History, Sociology and Physical Education at Saltash Community School Beth worked as a lifeguard for a year before joining us in August 2017 on an apprenticeship.

She has now completed her apprenticeship having passed her Level 2 Diploma in Business Administration and is now studying hard for her Financial Adviser examinations.

In her spare time Beth maintains her fitness by regular visits to her local Gym.



Jenny Moriarty - Paraplanner

After graduating from Greenwich University in 1995 with an honours degree in Business Studies, Jenny immediately started working in the financial services sector in London, qualifying as an investment manager. She relocated to the South West in 2006 to be closer to family, working in Plymouth for 12 years and joined our team in 2019.

Jenny is a chartered fellow of the Securities Institute with a wealth of experience in working with private clients to protect and enhance their personal investments and pensions, while striking a balance against their lifestyle needs - developing a good understanding of tax implications of different arrangements along the way.

Jenny lives in Cornwall and has a young daughter. She is a keen gardener and loves to be outdoors.


Photography by Irina